iPhone fans are in a frenzy! A price war has erupted, slashing the cost of the coveted iPhone Air to levels never seen before. Is it too good to be true? Keep reading to find out if you can snag this deal before it vanishes!
According to a recent report by Express.co.uk, Argos, the popular UK retailer, is causing a stir by offering the Apple iPhone Air at what they're calling their "lowest ever" price. This news, dated January 12, 2026, has sent shoppers scrambling to grab the deal, especially those who've been patiently waiting for a price drop on Apple's latest devices. It's rare to see significant discounts on new iPhones, making this opportunity particularly appealing.
Specifically, Argos is listing the iPhone Air for just £849. To put that into perspective, that's a substantial £150 saving compared to purchasing the same model directly from an Apple Store. That's enough saved to buy a decent pair of wireless earbuds!
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But here's where it gets controversial... While Argos is touting this as their "lowest ever" price, they aren't the only ones offering this deal. Amazon and Currys are also fighting for your business, offering the same £849 price tag on the iPhone Air. This raises the question: Is this a genuine price war benefiting consumers, or a coordinated marketing strategy?
For those unfamiliar, the iPhone Air, released in September of last year, is Apple's answer to the demand for a sleek, lightweight smartphone. Weighing in at a mere 165g, it's designed for ultimate portability without sacrificing performance.
Here's a quick rundown of what makes the iPhone Air stand out:
- Stunning Display: A vibrant 6.5-inch screen for immersive viewing.
- Blazing-Fast Processor: Powered by the A19 Pro chip, ensuring smooth multitasking and gaming experiences. Think of it as the engine of a sports car but for your phone.
- Impressive Camera: A 48MP Fusion camera capable of capturing detailed photos and videos.
- Durability: Built with a titanium frame and Ceramic Shield glass to withstand everyday bumps and scratches. Apple is clearly betting on its resilience.
- Connectivity: Wi-Fi 7 support for lightning-fast internet speeds.
- Safety Features: Emergency SOS via satellite texting and Crash Detection for added peace of mind. These features could literally save your life.
- Battery Life: Around 27 hours of use on a single charge, allowing you to stay connected throughout the day.
While the iPhone Air's battery life might not surpass the top-tier iPhone 17 Pro Max, it still offers excellent endurance for most users. Want a deeper dive? You can find a full review of the iPhone Air on Express.co.uk.
And this is the part most people miss... All four available colors – Cloud White, Light Gold, and Space Black – are included in this discounted price, and each model comes with a generous 256GB of internal storage. No need to worry about running out of space for your photos, videos, and apps!
Here's a summary of the available deals:
- iPhone Air at Argos: Link to Argos Deal
- iPhone Air at Amazon: Link to Amazon Deal
- iPhone Air at Currys: Link to Currys Deal
But what if £849 is still too steep? Don't worry, there's an alternative! The report also mentions a price cut on the iPhone 16e, now available for just £499 – also touted as the "lowest ever" price. This more budget-friendly option boasts a 6.1-inch screen, an A18 processor, and a Fusion camera, making it a solid choice for those seeking a balance between performance and affordability. Link to iPhone 16e Deal
So, what do you think? Is this the perfect time to upgrade to a new iPhone, or are you holding out for the next generation? Do you believe these deals are genuinely the "lowest ever," or just clever marketing ploys? Share your thoughts in the comments below!
